This awareness campaign is initiated and funded by Gedeon Richter and is intended for members of the public in the UK. UK-GYN-2300018, September 2023

For healthcare professionals

Women aged between 16-25 years old have different attitudes and expectations around sex and birth control than previous generations.

As digital natives, they often turn online for answers to their health questions.

This guide provides an overview of the topics you might need to provide clarification or reassurance around. While some of the things young women are hearing might surprise you, we hope this resource makes you feel as equipped as possible to address misinformation or sensationalised reporting during consultations with young women.